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Cornered: Mark Brittain talks X Factor

Global Head of Commercial at SYCO Entertainment, Mark Brittain, was cornered by The Marketing Society’s editor Elen Lewis at our Annual conference and shared his thoughts on X Factor’s Pepsi campaign…...

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Morning Papers: Nice to know

Elen Lewis, Marketing Society editor, curates the edited ‘nice to know’ highlights from the weekend papers, from yoga in America to the sixth taste The average retirement now lasts almost a quarter of...

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Talking with Sarah Speake, strategic marketing director, Google

Ahead of her appearance at That’s What I Call Great Marketing tomorrow, Sarah Speake, speaks to Elen Lewis about technology trends and bold marketing leadership. What technology trends should be on all...

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Morning papers: Nice to know

Elen Lewis, Marketing Society editor, curates the edited ‘nice to know’ highlights from the weekend papers, from America’s prescriptions to online daters over 40. Painter Lucien Freud had somewhere...

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Elen Lewis: Business writing – R is for read aloud

Elen Lewis, editor of The Marketing Society says reading aloud your writing is the only way to make sure it works well. Here’s a simple trick that will immediately improve your writing. Read the words...

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Morning papers: Need to know

Marketing Society editor, Elen Lewis reviews the papers for need to know highlights, from the end of the world to Keith Rupert Murdoch and football music England manager Roy Hodgson plays the...

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Talking with our Marketer of the Year, Keith Weed

Congratulations to Keith Weed, Unilever’s CMO who was awarded Marketer of the Year. Earlier in the year before his appearance at our Annual Conference, he talked to Marketing Society editor, Elen Lewis...

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10 things we learnt at The Marketing Society’s Annual Conference 2012

By Elen Lewis, editor of The Marketing Society On 28 November we gathered at The Royal Opera House in Covent Garden, London to hear from explorers, entrepreneurs, leaders and innovators across media,...

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A is for Anglo-Saxon

Elen Lewis, Editor of The Marketing Society, says choose your words carefully There is an Anglo-Saxon word, ban-hus. It means ‘bone-house’ and was used to describe the human body. It paints a...

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Market Leader – D is for dialogue…

From The Marketing Society’s quarterly journal Market Leader, Elen Lewis, Editor for The Marketing Society. D is for dialogue…and daemons. Remember that writing is like talking, because if you’re not...

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